Hello, I’m Shelley, and thank you for visiting Ide Designs! My passion for jewellery began 25 years ago when I studied 3D design in college, where I was drawn to making silver jewellery and fell in love with creating unique, handcrafted pieces. In early 2024, I decided to take the plunge and set up my own studio (aka the lady cave!) to focus on jewellery design full-time.

I find inspiration in all things sea-related and in the natural forms created by nature. I spend a lot of time on beach walks with my sea-loving spaniel, collecting ideas for my pieces. I enjoy working with vibrant cubic zirconia's, offering designs that are both affordable and ethically made, and I use eco-friendly packaging and practices whenever possible.

Each piece is crafted with care, making them perfect for one-of-a-kind, thoughtful gifts. All of my rings can be made to order, with your choice of stone colour for a truly personal touch.

Best wishes,
Shelley x